Email Marketing

Introduction

• What’s an auto responder?
• How can I make money with auto responders?

• Pick a topic

  • Your personal interests and areas of expertise
  • A self-quiz for finding a topic
  • Marketability: Will they buy?
  • A quiz for marketability

• Research your market

  • Searches: Google, eBay, Amazon
  • Groups and forums
  • Survey Says? Conducting marketing surveys
  • Sample marketing survey

• Create content

  • Original content
  • Affiliate and reseller programs

  Craft your autoresponder messages

  • Making your product irresistible
  • Testimonials: A marketer’s best friend
  • Spam-Me-Not: Avoiding too much hype
  • Spam filters: Is your message zap-proof?
  • Formatting your auto responder messages

  Set up your site

  • Name your domain
  • Web hosting: free or fee?
  • Accounts you need: Name Stick, PayPal, Click Bank
  • A note on web site content

  Build your opt-in list

  • Free methods: articles, e-books and mini e-courses
  • Paid methods: PPC campaigns, classifieds, and co-registration lists

  Drive traffic to your site

  • Keywords: Optimize, don’t stuff
  • Keep visitors coming back
  • The No-Spam Diet: Black and white listing
  • Launch your list building campaign

  Sample Autorseponder Messages

  Recommended Reading

  More Resources